Prolific North’s Indie Roundtable

What does the future of the Northern agency sector look like?

There is no single answer.

That was one of the clearest messages to emerge from Prolific North’s Independent Agencies to Watch roundtable, which brought together leaders from some of the North’s rising independent agencies to discuss growth, talent, culture, specialism, AI and the changing expectations of clients.

From deliberately small, senior-led consultancies to growing specialist agencies and businesses challenging the traditional agency model, the conversation demonstrated just how diverse the next generation of Northern agencies is becoming.

For Marriott Communications, the discussion around judgement, expertise and human value was particularly relevant.

As AI changes how work is produced, the value of knowing what matters, what should be challenged and where human judgement is required becomes increasingly important.

The future of the sector will not necessarily belong to the biggest agencies. It may belong to the businesses with the clearest proposition, the strongest talent, and the most distinctive thinking.

We were delighted to be part of the conversation.

Read the full feature, here.