Held In Our Hearts: Communications Management
Held In Our Hearts is an Edinburgh-based charity providing baby loss counselling and support to families, with over 40 years’ experience of offering compassionate bereavement care in the community.
Held In Our Hearts’ core functions are influenced by the three themes of: Empathy, Connection, and Love. These themes guide both the services that the charity provides for bereaved parents, and the communications needs that the charity required.
Marriott Communications was tasked by Held In Our Hearts to redefine their existing communications strategy in order to facilitate growth in digital presence, and brand awareness, whilst also aligning this strategy to the core vision and values of the charity.
Marriott Communications successfully developed several campaigns, implemented a refined approach to digital communication channels, and cultivated support at a community level, and with key external stakeholders.
Insight
At Marriott Communications, we assessed the current digital position of Held In Our Hearts, and subsequently worked to establish an integrative communications strategy which would work towards achieving the communications and operational goals of Held In Our Hearts.
For Held In Our Hearts, the need to further adapt their communications and community support digitally in light of the ongoing COVID pandemic was paramount. As the charities audience is largely at a community level, it was ascertained that an emphasis should be placed upon cultivating, growing, and supporting this community through digital marketing and social media channels.
Action
At Marriott Communications, we collaborated with Held In Our Hearts to develop and implement several campaigns, including: Step Into 2021, Kick Out 2020, and Held In Our Hearts Monthly Hero.
These campaigns were largely digitally executed in order to meet the conditions set out by COVID restrictions, and were further supported by the management of the charities social media channels.
Marriott Communications also worked to engage with key external stakeholders, including members of the press, in order to highlight these digital campaigns, and increase the awareness of Held In Our Hearts as a charity, and the work that they do in supporting bereaved parents.
Impact
1.04 m 4550%
Digital impressions Increase in brand awareness
100%
Of a community supported
We’re Making An Impact, and you should too
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