Inclusion Scotland
Communications Management
Inclusion Scotland is a national Disabled People’s Organisation (DPO) working to ensure disabled people’s voices are heard at every level of Scottish society.
Marriott Communications was appointed to provide full communications support across digital media, press, member communications, crisis response, and stakeholder engagement.
The Brief
Inclusion Scotland is a national Disabled People’s Organisation (DPO) working to ensure that disabled people are fully included in all aspects of Scottish life.
As Inclusion Scotland moved into a new strategic phase, the organisation needed a communications partner who could help them clarify their messaging, increase their public profile, amplify lived experiences, and engage with key external stakeholders - across policy, public, and digital spaces.
Marriott Communications was appointed to provide full communications support across digital content, press, member communications, crisis response, and stakeholder engagement.
Marriott Communications worked as an embedded communications partner across all of Inclusion Scotland’s key channels, delivering a strategy that was clear, values-led, and rooted in the principle of: “Our voices. Our choices.”
Over the course of 2024, we led on:
Day-to-day management of Inclusion Scotland’s digital channels and brand voice
Content creation, community management, and newsletter development
Press release writing and national media outreach
Crisis response
Reputational communications guidance
Creation and distribution of a new quarterly organisational newsletter
Mailchimp campaign management to reach and engage members
Bespoke digital communications training
We also partnered with Inclusion Scotland and Bhatt Murphy Solicitors to support their involvement in the UK COVID-19 Inquiry - shaping and distributing national press releases that elevated disabled people’s experiences of the pandemic.
The Impact
10,873 total engagements
5.2% engagement rate per impression
4,247 link clicks
74 direct mailings sent to members
Media coverage in national outlets during the UK COVID-19 Inquiry
Stronger staff confidence in delivering consistent, accessible communications through bespoke Communications Training
Facilitation, management, and delivery of a two-day Strategy Session for the organisation
Development of the organisations Impact Report
Stronger alignment between communications and Inclusion Scotland’s strategic goals
Through our partnership, Inclusion Scotland was able to communicate more consistently, confidently, and in stronger alignment with its core values.
Key results between January and December 2024 included:
646 digital posts published
227,113 digital impressions
622.51 average reach per post
14,443.5 average potential reach per post
