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In The Purpose of PR, we break down the fundamentals of modern public relations into clear, actionable insights you can apply whether you're bootstrapping a business or leading a mission-driven organisation.
You’ll learn why PR is essential, how it works, and how to start building credibility and influence - without a big budget or an agency on retainer.
What’s Inside:
What PR actually is (and isn’t)
The difference between PR, marketing, and advertising
How to build a strategic PR foundation
Storytelling that drives action and media interest
A beginner’s guide to pitching, media relations, and digital PR
Crisis communication essentials
Metrics that matter—and how to measure your impact
Perfect For:
Startup founders and small business owners
Nonprofit teams and solo consultants
Freelancers ready to grow their visibility
Anyone who needs to build credibility in a noisy market