The Purpose of PR - eBook
A practical, powerful guide to mastering PR for startups, nonprofits, and growing brands.
A practical, powerful guide to mastering PR for startups, nonprofits, and growing brands.
A practical, powerful guide to mastering PR for startups, nonprofits, and growing brands.
In The Purpose of PR, we break down the fundamentals of modern public relations into clear, actionable insights you can apply whether you're bootstrapping a business or leading a mission-driven organisation.
You’ll learn why PR is essential, how it works, and how to start building credibility and influence - without a big budget or an agency on retainer.
What’s Inside:
What PR actually is (and isn’t)
The difference between PR, marketing, and advertising
How to build a strategic PR foundation
Storytelling that drives action and media interest
A beginner’s guide to pitching, media relations, and digital PR
Crisis communication essentials
Metrics that matter—and how to measure your impact
Perfect For:
Startup founders and small business owners
Nonprofit teams and solo consultants
Freelancers ready to grow their visibility
Anyone who needs to build credibility in a noisy market