The Purpose of PR Workbook – Interactive Edition
An interactive, fillable workbook to help you plan and launch your first PR campaign - step-by-step.
An interactive, fillable workbook to help you plan and launch your first PR campaign - step-by-step.
An interactive, fillable workbook to help you plan and launch your first PR campaign - step-by-step.
You’ve read the guide - now it’s time to apply it.
This workbook turns PR theory into PR actions. Whether you’re crafting your first press release or building a media list, you’ll work through the exact exercises we use with our agency clients.
Now available as a fully interactive PDF, so you can fill it out directly from your laptop or tablet.
What’s Inside:
Goal-setting prompts tailored to PR success
Audience persona builder
Messaging framework templates
Press release structure with editable fields
Thought leadership and content planner
Media list builder
Crisis communication planning
PR metrics tracker and 30-day calendar
Final checklist to keep you accountable
Perfect For:
Founders ready for their first PR push
Marketing or comms leads looking for structure
Freelancers or nonprofit leaders who need clarity
Anyone who wants a guided, strategic approach to visibility