The Purpose of PR Workbook – Interactive Edition

You’ve read the guide - now it’s time to apply it.

This workbook turns PR theory into PR actions. Whether you’re crafting your first press release or building a media list, you’ll work through the exact exercises we use with our agency clients.

Now available as a fully interactive PDF, so you can fill it out directly from your laptop or tablet.

What’s Inside:

• Goal-setting prompts tailored to PR success

• Audience persona builder

• Messaging framework templates

• Press release structure with editable fields

• Thought leadership and content planner

• Media list builder

• Crisis communication planning

• PR metrics tracker and 30-day calendar

• Final checklist to keep you accountable

Perfect For:

• Founders ready for their first PR push

• Marketing or comms leads looking for structure

• Freelancers or nonprofit leaders who need clarity

• Anyone who wants a guided, strategic approach to visibility